Who counts on J&D? We set out in 1950 to work with clients who understand and inhabit luxury – in all its manifestations. Those whose real estate interests might span urban, rural, lakeside, mountainside to offshore. Those in the creative and athletic arts, finance and entrepreneurial to C-suite superstars. What they all have in common is a lifestyle characterized by hard work, hard play and no room for second-best.
Why J&D was formed. Ours was an industry ripe for elevation. We began by putting ourselves in our clients’ shoes and asking what needed changing. We decided that rather than run on the “always be closing” ethic used by competitors, we’d instead “always be anticipating.” If we didn’t listen, we’d never learn. If we didn’t ask, we couldn’t understand. If we failed to make the experience all about our clients, we’d failed them.
Our version of bespoke. Many businesses flash the B-word; few take the time or possess the nuance to deliver it in full to their high-expectation clientele. Our people enter each relationship with three questions in mind: How will we enable this client to maximize the value of their real estate investment? What must we learn to guide them toward the most astute decision? And how will we best deliver on their expectations of us in terms of discretion, trustworthiness and advice.
The luxury property seller’s expectations. They demand sophisticated, high-touch local and global marketing to achieve their aim. International reach is vital. Exclusive, or non-MLS, listings may be preferred by clients requiring greater discretion. J&D delivers it all, and like no other.
Our version of bespoke. Many businesses flash the B-word; few take the time or possess the nuance to deliver it in full to their high-expectation clientele. Our people enter each relationship with three questions in mind: How will we enable this client to maximize the value of their real estate investment? What must we learn to guide them toward the most astute decision? And how will we best deliver on their expectations of us in terms of discretion, trustworthiness and advice.
The luxury property seller’s expectations. They demand sophisticated, high-touch local and global marketing to achieve their aim. International reach is vital. Exclusive, or non-MLS, listings may be preferred by clients requiring greater discretion. J&D delivers it all, and like no other.
Our digital brochures use interactive storytelling to create immersive experience for homebuyers. Engage visitors with slideshows, virtual tours, and dazzling video in an inviting and elegant package.
Our print brochures feature compelling designs, rich narratives and vivid images to tell your home's story, printed in-house through our professional, state-of-the-art J&D Marketing & Design Studio on plush silk stock for a luxurious look and feel.
With our comprehensive platform, you'll always know how your property performs online. Discover how many unique visitors view your listing and measure their level of engagement. See the bigger picture with informative charts, heat maps and indispensable reports.
With our comprehensive platform, you'll always know how your property performs online. Discover how many unique visitors view your listing and measure their level of engagement. See the bigger picture with informative charts, heat maps and indispensable reports.
We feature every newly listed property in each Friday’s Globe and Mail newspaper, which offers a weekday readership average of 899,000 and 1.6 million on weekends. We can also feature your property via campaigns in other national papers and upscale local publications read by your target demographic in the country’s most sought-after markets. Our advertising power combines the resources of Johnston & Daniel with the vast Royal LePage network.
J&D combines leading-edge creative and print production services to develop high-impact direct mail pieces, and we place it straight into the hands of targeted demographics in the most dynamic markets. Through the J&D Marketing & Design Studio, we ensure a consistently sophisticated, high-end look and feel.
J&D combines leading-edge creative and print production services to develop high-impact direct mail pieces, and we place it straight into the hands of targeted demographics in the most dynamic markets. Through the J&D Marketing & Design Studio, we ensure a consistently sophisticated, high-end look and feel.
The world we live in today is a digital one and searching for a home is no different. In 1981, 22 percent of homebuyers read newspaper ads to find a home and 8 percent used friends as an information source. In 2018, 48.4 percent of all buyers started their search online to find a property.*
Online searching maximizes the ability to compare and contrast homes on the market and buyers now primarily search for property online first, before connecting with a Realtor. Our focus on digital exposure and advertising ensures that properties listed with Johnston & Daniel have prominent presence when consumers are searching for their next home.
*National Association of REALTORS® Research Group
In social media marketing, rather than “spray and pray”, J&D harnesses Facebook, Instagram, LinkedIn and Twitter to micro-target listings and information to appropriate segments of our large following. Using high-end photography, video and articles, we incorporate interior images, press mentions and proprietary videos across all digital platforms to nurture influencers. Buying or selling, word travels fast.
We firmly believe that the internet should be available and accessible to anyone, and are committed to providing a website that is accessible to the widest possible audience, regardless of circumstance and ability.
To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to all people: blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.
This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.
Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts Its functionality and behavior for screen-readers used by the blind users, and for keyboard functions used by individuals with motor impairments.
If you’ve found a malfunction or have ideas for improvement, we’ll be happy to hear from you. You can reach out to the website’s operators by using the following email
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various different behavioral changes, to ensure blind users visiting with screen-readers are able to read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements, alongside console screenshots of code examples:
Screen-reader optimization: we run a background process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images and provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts that are embedded within the image, using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website.
These adjustments are compatible with all popular screen readers, including JAWS and NVDA.
Keyboard navigation optimization: The background process also adjusts the website’s HTML, and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key.Additionally, keyboard users will find quick-navigation and content-skip menus, available at any time by clicking Alt+1, or as the first elements of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, and not allow the focus drift outside of it.
Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.
We aim to support the widest array of browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS and NVDA (screen readers), both for Windows and for MAC users.
Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating and improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility, following technological advancements. For any assistance, please reach out to